Branding & Brand Development:
Delektia
#branding #identitydesign #packaging
Delektia is an award-winning frozen food brand that was founded in Dubai, UAE in January 2021. Blast-frozen homemade meals that are packed in oven-friendly pouches which customers can heat and enjoy in 5-8 minutes. Delektia is sold at all supermarkets in the UAE, Kuwait, and Jordan as well as on online food ordering and grocery platforms.
Eleven Percent was hired by Black Iris, Delektia's marketing agency, to work together on creating and developing the brand. Together, we explored the brand archetype and created Delektia's identity. The creation process included designing all visual communications, packaging, and marketing collaterals. We are currently still creatively directing the brand, creating content, and supporting the marketing team in Dubai.
In early 2022, Delektia won the Product Of The Year award in the UAE.
See Delektia's
Digital Content:
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Video Production:
Simlipgreen
#branding #identitydesign #packaging
Simpligreen is a fresh spirulina product that has much more protein and vitamins than dried/powdered spirulina. What makes these benefits possible is the fact that Simpligreen Spirulina is harvested, blast-frozen, and packed to then be sold to the consumer, thus preserving all its nutrients and health benefits.
Simpligreen is eco-friendly and is an advocate for sustainability. Everything around the inception, production, and sales of the product revolve around protecting the environment while raising awareness about environmental and health issues.
Eleven Percent was in charge of creating the identity of the brand. That entailed creating the logo and brand pattern, concluding the color palette and the fonts to be used, and later on, designing the packaging and the visual communication of Simpligreen.
Photography: Kubilay Altintas
Occo Marbella
"OCCO Marbella is one of the most sought after Dinner Club experiences on the Costa del Sol. A Lebanese cuisine restaurant that enchants you with a magical atmosphere, personal service and unique entertainment. Offering a truly special experience that captures the mysterious oriental essence mixed with local charm.
The story of the OCCO brand started back in 2012 with our flagship restaurant in Malmö, Sweden. After its great and continued success, OCCO’s founders expanded and developed the brand further and brought the special Dinner Club concept to Marbella in 2018." - Luxma
Eleven Percent was hired by LUXMA Marketing agency - Marbella, to create Occo's brand guidelines based on the already existing identity. We also worked on developing fonts and colors, as well as designing the brand's pattern and stationery.
#brandguidelines #brandedvisuals #patternbranding
