Cucina Casalinga

is an living room concept Italian restaurant on Stadionweg, Amsterdam.

Content Creation: Eleven Percent

Photography: Lyan van Furth

Purpose: Social Media & Website Content

Cucinca Casalinga is a fine dinning Italian restaurant that prides itself for recreating Italian dishes with their own interpretation. As Eleven Percent, the challenge was to capture content that precisely illustrates the art that gets created in their kitchen. For the photoshoot below I collaborated with the award-winning culinary photographer Lyan van Furth and the result is shown below:

Content diversity.

During my work for Cucina Casalinga I noticed that their social media channels needed a solid content strategy that includes content variety. It wasn't enough to just post about food, but was necessary to make sure that what we post tells a story, promotes an experience, or initiates a reaction. Keeping that in mind I started creating photo and designed content which has contributed to having their engagement increase by 60%.

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