Freelance brand designer
specialising in brand systems, guidelines, and rollouts, supporting agencies and companies internationally.
I help brands operate with clarity by building identity systems that are structured, scalable, and aligned with their purpose.
I'm Rashad.
..the designer behind Eleven Percent. I specialise in brand identity systems, guidelines, and branded rollouts, and I’ve spent the past 15 years helping companies and creative teams build clear, consistent, and scalable brands.
I work closely with agencies and organisations as an external brand partner, supporting them in developing and implementing clear brand identities that connect with their audience and work effectively across all touchpoints.
Why
Eleven Percent?
Eleven Percent is my independent brand design practice. I support agencies and companies in developing and implementing brand identity systems, guidelines, and rollouts. My work focuses on clarity, structure, and long-term usability.
Marcel Van Wolveren
Entrepreneur in the
plant-based economy
Rashad is extremely dedicated and professional with a great sense of brand development and strategy. He is truly a partner who can work with you to take your brand and all its manifestations to the next level. Fast, helpful and with a great price-quality ratio.
Madelon van der Tol
Marketing & Growth Strategist
Founder: September Growth
I worked with Rashad on branding Simpligreen.nl and based on my experience I can recommend working with him! Rashad understands the emotive aspects of pack design and brand design, and knows how to develop a brand visual identity from a creative standpoint. He sees the big picture while paying attention to detail. Rashad is also very responsive and communicative, making it easy to work with him.
Sherif Abaza
Chief Growth Officer:
Withlocals
Rashad is a pleasure to work with. He blends in completely with his client and becomes an extension of the team. Fast, efficient and very creative, we are very pleased with our collaboration with him and hope to continue to do more great design work in the future.
