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Long story short.

Hoi! My name is Rashad, originally from Lebanon, and I am a brand and content creator. I came to The Netherlands because I wanted to live in a place where I can express myself, my identity, and my values freely. I wanted to be surrounded by diversity and authenticity. Most importantly I wanted to connect with communities of young enthusiasts who are striving for a better world through what they do and how they lead their lives.


I come from a country that is currently going through a lot of political and economical turmoil. The situation is affecting everyone there, leaving many without work, access to their money in the banks, and income. Among those affected are highly talented and creative individuals who have a lot to give but do not have the opportunity at the moment. 

Through Eleven Percent I support the creative community in Lebanon, by assigning design, video and content, and branding projects to handpicked creatives living there.  By doing so my customers get excellent creative quality work at very affordable rates, and Lebanese talents get to have work and income during these tough times.

Rashad Fatairy

Rashad Fatairy

Brand & Content Creator | Owner


Entrepreneur of the Year

Finalist | 2018


Micro Business of the Year

Finalist | 2019

Why call it Eleven Percent?

When I first started Eleven Percent back in 2015 in Dubai, I wanted to support humanitarian causes from the profits I made. Since 11 has always been my lucky number I decided to donate 11% of my profits per project to local NGOs that are doing the hard work to keep communities, children, and families alive, safe, and have access to clean water and medication. I am grateful to have been able to support many causes during the 4 years I was in Dubai. 

When I moved to Holland, I decided that I now want to support causes I care about through my work rather than through the money I make. I have kept, nonetheless, my business name the same to honor the history of how it all started and to keep the story of Eleven Percent alive. 

Our Clients

Black Iris

Marcel Van Wolveren

Entrepreneur in the
plant-based economy

Rashad is extremely dedicated and professional with a great sense of brand development and strategy. He is truly a partner who can work with you to take your brand and all its manifestations to the next level. Fast, helpful and with a great price-quality ratio.

Madelon van der Tol

Marketing & Growth Strategist
Founder: September Growth

I worked with Rashad on branding and based on my experience I can recommend working with him! Rashad understands the emotive aspects of pack design and brand design, and knows how to develop a brand visual identity from a creative standpoint. He sees the big picture while paying attention to detail. Rashad is also very responsive and communicative, making it easy to work with him.

Sherif Abaza

Chief Growth Officer:

Rashad is a pleasure to work with. He blends in completely with his client and becomes an extension of the team. Fast, efficient and very creative, we are very pleased with our collaboration with him and hope to continue to do more great design work in the future.

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