Developed Occo Marbella’s scalable logo, brand guidelines, and proprietary pattern system to establish a consistent and future-proof brand identity.

Overview

Occo Marbella is a luxury hospitality destination known for its distinctive dining experience and themed events. As the brand continued to grow, it required a structured and scalable brand identity system to ensure consistency across its communications and future brand applications.

I was brought in by Luxma Agency as a freelance brand designer to formalise Occo’s visual identity by reconstructing core brand assets and developing comprehensive brand guidelines. The goal was to establish a clear and scalable foundation that would support the brand’s ongoing growth and ensure consistency across all touchpoints.

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Role

Freelance Brand Designer
Commissioned by Luxma Agency (Marbella)

Scope included:

• Logo reconstruction and vectorization

• Brand guidelines development

• Creation of a proprietary brand pattern system

• Establishing scalable and consistent brand foundations

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The Challenge

The brand lacked formalized identity guidelines, and its existing logo was only available in a non-scalable pixel-based format. Beyond the logo and existing marketing visuals, there was no structured brand system or documented visual framework to guide consistent application.

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The challenge was to define a cohesive and future-proof brand identity using limited existing assets. This required interpreting the brand’s positioning, audience, and experiential qualities based on available materials such as photography, social media presence, and event programming.

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Through close collaboration with Luxma Agency and iterative feedback, I translated these insights into a clear and structured visual system that accurately reflected Occo’s identity and premium positioning.

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The Solution

I reconstructed the logo as a fully scalable vector asset, ensuring it could be applied consistently across all digital and physical applications without loss of quality.

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Building on this foundation, I developed comprehensive brand guidelines that defined the brand’s visual language, including typography, color usage, layout principles, and asset application. From these guidelines, I also designed a proprietary brand pattern that complemented the identity and provided an additional distinctive visual element for use across branded materials.

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This structured system provided Occo with a clear and scalable identity framework, enabling consistent brand expression and supporting future collaboration with internal and external creative teams.

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Deliverables

• Scalable vector reconstruction of the brand logo

• Comprehensive brand identity guidelines

• Custom brand pattern system

• Visual identity framework supporting consistent brand rollout

• Documentation enabling future brand scalability and consistency