The Full Story
Founded in 2015, Eleven Percent is a design studio dedicated to helping brands communicate their stories with clarity and impact. We specialize in creating branding, content, and visual storytelling that not only looks compelling but also connects meaningfully with audiences.
With a strong background in hospitality, we’ve worked extensively with Airbnb and holiday home businesses, restaurants, and cafés—helping them stand out in competitive markets through distinctive brand identities and engaging design. This focus has given us deep insight into how design influences customer perception, trust, and loyalty in experience-driven industries.
Our expertise spans visual identity, motion graphics, print and web design, offering a holistic perspective on how brands can connect with their audiences across different touchpoints. Over the years, we’ve collaborated with both startups and established businesses, refining a creative approach that balances aesthetics with strategy.
At Eleven Percent, design is more than visuals—it’s a strategic tool that merges creativity, marketing, and brand management. Every project we take on is purposeful, audience-driven, and built to create lasting impact.
About me
Hello. I’m Rashad, the designer and founder behind Eleven Percent, a creative studio I started in 2015 after years of working with agencies and international brands in Dubai. My career in branding began in Beirut, where I graduated with a degree in Graphics and Multimedia in 2010, and it has since taken me across borders—from Dubai to Amsterdam, and now to France. Along the way, I’ve partnered with world-class names like Jumeirah, InterContinental Group, and L’Occitane, shaping their visual identities through design, print, digital, and social content.Hospitality has always been more than just a field of work for me—it’s a personal passion. I love cooking and sharing meals. Together with my partner, I run an Airbnb business in France. This dual perspective—living and working within hospitality—allows me to bring an authentic, hands-on approach to design. Over the past 15 years, I’ve collaborated with both global brands and small independent businesses, helping them tell stories that resonate and connect with their audiences.Now based in France, I continue to work remotely with clients across Europe—Spain, France, and the Netherlands—as well as long-standing partners in Dubai and the USA.
Coffee soon?
Every project starts with a good chat.
